What’s included, part by part
Eight parts make up every renovator site on the plan. Each one is here because of how people choose a kitchen or bathroom business, and each says what you need to send us.
The sample board
The short version, one swatch per part. The detail for each follows below.
Project pages for finished rooms
Each finished job gets its own page: a lead photo, a short gallery, the scope of work written out, the suburb or region, and the room type. Pages are grouped by room, so a buyer with a small ensuite can look at ensuites.
Project pages give search engines words to read alongside your photos, which a photo album on its own can’t. Captions describe the room and the work, and every image carries alt text written for that photo.
Google calls alt text 4 the most important attribute for describing an image, and recommends placing images near relevant text 4 . Project pages are built to do both.
You supply
Photos you own or have permission to use, plus a few lines on each job. We write the captions and alt text from your notes.
A design consult enquiry form
The form asks what the buyer is planning and where, then when they would like to start. Optional photo upload lets them show the current room. We keep it short, because every extra field loses people.
Enquiries arrive through the form tool we set up for your site, and every one is counted in your monthly report. We don’t sell, share or reuse the details your customers send.
You supply
The questions that matter most to you when pricing a job, and where enquiries should be sent.
Licence and insurance details on every page
Buyers look for a licence number before they call, and some states set rules for what a licensed contractor’s advertising must show. The footer of every page carries your licensed name and number, and the about page lists each licence and the states it applies in.
When a licence class changes or you add a state, it is one edit, made once, and it updates across the whole site.
For example, in Queensland the QBCC says a licensee’s advertising must show the licensed name and licence number 3 , and it counts websites and social media pages as advertising. In NSW you need a contractor licence to carry out, advertise or contract for 2 building or trade work, including kitchen, bathroom and laundry renovation work, valued at more than $5,000 1 in labour and materials, including GST.
You supply
Your licence details exactly as they appear on the licence, and any insurances you want listed.
A page for each service you sell
Each service page explains what the job includes, how it runs, what the price usually depends on and which finished projects show it. That is the page people land on when they search for the service.
We only build service pages for work you really want more of. If laundries are a sideline, they can sit as a section rather than a page.
You supply
A description of each service in your own words. Rough notes are fine; we turn them into readable pages.
One honest service area page
A single, well-written service area page names the regions you work in, how you handle jobs just outside them, and any minimum job size for longer trips.
We do not build dozens of near-identical suburb pages. Google’s spam policies treat pages targeted at specific regions or cities that funnel people to one page as doorway abuse, and buyers can tell when a page was copied.
The relevant policy is Google’s definition of doorway abuse 5 , which includes pages for specific regions or cities that funnel visitors to one page.
You supply
The areas you work in, and any you avoid.
A “how a job runs” page
Disruption is a real worry for anyone living through a renovation. A plain sequence of the job, from first visit to handover, answers questions buyers don’t always ask out loud.
We write it from your real process, not a generic one, so it matches what happens on your jobs.
You supply
How your jobs really run, in rough steps. A voice memo is enough to start.
Hosting, SSL and security updates
Your site runs on our hosting with an SSL certificate, so the address shows as secure in every browser. Security updates to the site’s code are part of the plan.
Pages are built as fast static pages, which suits phones on patchy mobile coverage. We don’t promise any particular speed score, but we build for the thresholds Google publishes.
Google’s published Core Web Vitals targets are 2.5 seconds, 200 milliseconds and 0.1 6 for loading, responsiveness and visual stability. We build for those targets without promising a score.
You supply
Access to your domain’s settings, or permission for us to guide you through them.
5 edits a month and an enquiry report
An edit is one change to an existing page: a new project photo set, updated prices, a changed service area, new hours. Up to 5 are included each month.
Each month you get a short report of the enquiries the website received, so you can see what the site is doing for the business. We report what came in; we don’t promise a number.
You supply
Your edit requests by email or through the form we set up, with the photos or wording attached.
What the plan doesn’t include
These are left out on purpose, so the price stays the same for everyone.
- Paid advertising, such as Google Ads, and the ad spend.
- Logo or brand design.
- Writing your content: you supply the words, photos and prices, and we lay them out.
- Domain registration fees: the domain is registered in your business name and you pay the registrar.
The plan costs A$249 a month with A$499 setup, GST may apply, on a 12-month minimum term. Pricing and terms in full.
See what your renovation business site would look like
Book a call. We look at how you win jobs now, show you the sample designs and tell you plainly whether the plan suits your business. No obligation, and no charge for the call.
A$249 a month, A$499 one-off setup, GST may apply, 12-month minimum term.
After you book: a call, then a content checklist if you go ahead. See pricing