Websites for kitchen renovators
People planning a kitchen compare layouts, benchtops and how long they will be without a sink. Your site should answer those questions before the first measure.
Who your website is talking to
A new kitchen is a big spend for any household, and the buyer is often more than one person. Couples, owners renovating to sell and investors all read the same site with different questions in mind.
- Owners renovating to stay
- Layout ideas that fit their space, a sense of how the project will run, and proof you have built kitchens like the one they picture.
- Owners renovating before a sale
- A clear scope, a fixed finish date and a look that suits buyers. They skim for timing and a clean, neutral gallery.
- Landlords and investors
- Durable finishes, a simple process and someone who will work around tenants or a vacancy window.
- Designers and architects referring work
- Evidence you can build to someone else’s drawings, and a way to send plans without a long phone call.
What the site must show
Five things we build into every site for kitchen renovators, because these are what your buyers look for.
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Finished kitchens grouped by layout
Galley, L-shape, U-shape, island and butler’s pantry. Buyers search by the shape of their room, so a gallery sorted by layout does more work than one long scroll of photos.
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What happens between measure and install
Design meetings, approvals, workshop time and the days the kitchen is out of action. A plain sequence answers a question many people never quite ask on the phone.
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A design consult booking, not just a phone number
A short form that asks for suburb, rough kitchen size, timing and a couple of photos gives you what you need to decide whether the job is worth a visit.
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Your licence details where people look
Licence name and number in the footer of every page, and on the about page with the states you work in. Some states set rules for what advertising must show, so it belongs on the site from day one.
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The materials you actually work with
Door finishes, benchtop types and hardware you supply and install. Owners use this to check you can do the look they have saved, before they book a consult.
A sample page structure
Layout pages only earn a place once you have finished projects to put on them. Until then, one strong Kitchens page is better than three thin ones.
This is a starting point, not a fixed template. On the first call we adjust it to the work you want more of and the places you work.
- Home Who you build kitchens for, where you work, two or three finished projects and the consult button.
- Kitchens Your kitchen service, explained once, properly.
- Island kitchens
- Galley and L-shape kitchens
- Butler’s pantries
- Projects One page per finished kitchen, with photos, scope and suburb.
- Project pages
- How a kitchen job runs Measure, design, quote, build, install and handover, with what the owner does at each step.
- Service area The regions you travel to, written once, with no copied suburb pages.
- About and licence Who runs the business, licence details and insurances you hold.
- Book a design consult The enquiry form and what happens after someone sends it.
Common mistakes on these sites
Showroom photos from a supplier
Catalogue shots of cabinetry you did not install make a site look like everyone else’s, and a buyer who notices stops trusting the rest.
A gallery with no words
Forty photos with no captions tell a buyer nothing about layout, budget band or timing, and give search engines nothing to read either.
Hiding the process
If the site never mentions how long the kitchen will be unusable, the question comes up late, often after the quote, when it is harder to answer well.
Questions from kitchen renovators
Can the site show kitchens by layout even if I only have a few projects?
Yes, but we start with one Kitchens page and a Projects page, and split them by layout once you have enough finished jobs to fill each group. Thin layout pages with one photo each look worse than one good page.
Can people upload photos of their current kitchen when they enquire?
The enquiry form runs through the booking and form tool the plan uses, and photo upload fields are one of the options we set up with you. We keep the form short so people finish it.
I also do laundries and the odd bathroom. Should they be on the same site?
Yes. They sit as separate service pages under the same business. Kitchens stay the lead service on the home page if that is the work you want most.
See what your renovation business site would look like
Book a call. We look at how you win jobs now, show you the sample designs and tell you plainly whether the plan suits your business. No obligation, and no charge for the call.
A$249 a month, A$499 one-off setup, GST may apply, 12-month minimum term.
After you book: a call, then a content checklist if you go ahead. See pricing