Websites for whole-home renovation businesses
A whole-home renovation is a year of someone’s life. Your website has to show how you run a long, complicated job, not just what the finished house looks like.
Who your website is talking to
Whole-home clients take longer to decide and read more before they call. Many will visit your site several times over months, often sharing it with family, a bank or a designer along the way.
- Owners of older houses
- Experience with the surprises in period homes, and a clear account of how you handle them on price and time.
- Buyers who have just settled
- A partner who can plan the whole job, including which rooms to do first while they live in or near the house.
- Owners working with an architect or designer
- A builder who can price and build from drawings and communicate well with the design team.
- People downsizing or future-proofing
- Single-level living, accessibility and a calm process explained without jargon.
What the site must show
Five things we build into every site for whole-home renovators, because these are what your buyers look for.
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Project stories, not just galleries
A whole-home job has a before, stages and an after. A project page that walks through the brief, the stages and the result shows how you think.
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How you manage trades, approvals and variations
Who your client talks to, how often they hear from you, and how changes are priced. This is what long-job buyers are really choosing between.
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Living arrangements during the job
Whether owners can stay in the house, how stages are split, and what you do about kitchens and bathrooms being out of action.
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The size of work you take on
Saying plainly which jobs suit you saves you from site visits for work that was never a fit.
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Licences, insurances and the contract you use
Whole-home clients ask about home warranty cover and contracts early. Name what you hold and what your state requires, in your own words.
A sample page structure
Project stories take more work from you than a photo gallery. One good story does more than ten unlabelled albums, so we start with the one you are proudest of.
This is a starting point, not a fixed template. On the first call we adjust it to the work you want more of and the places you work.
- Home The kind of homes you renovate, one full project story and the enquiry button.
- Renovations What a whole-home job with you includes.
- Period home renovations
- Kitchens and bathrooms as part of a larger job
- Extensions (if you do them)
- Project stories Longer pages with stages, photos and the brief.
- Project story pages
- How we run a renovation Planning, approvals, stages, communication, variations and handover.
- Working with designers How you price and build from someone else’s drawings.
- About, licences and insurance People, credentials, contracts.
- Start a conversation An enquiry form that asks for scope and timing.
Common mistakes on these sites
Only the “after” photos
Whole-home buyers want to see what you started with. Without the before, a beautiful after could be a new build.
No word about variations
Silence about how changes are priced makes careful buyers nervous. A short, honest paragraph beats a long FAQ that avoids the question.
A contact form that treats every enquiry the same
A bathroom refresh and a full rebuild need different follow-up. Asking about scope in the form lets you prioritise without phoning everyone.
Questions from whole-home renovators
Can the site show a project that is still under way?
Yes, with your client’s permission. A project story can be added stage by stage using your monthly edits, then marked as finished at handover.
We only take a few big jobs a year. Is a website still worth it?
Fewer, larger jobs make each enquiry more valuable, and long-job clients research more before they call. That is the case for a site that explains how you work in detail.
Can we show work done with an architect?
Yes. Credit the architect or designer by name if they agree, and describe your part of the job. It shows you work well within a team.
See what your renovation business site would look like
Book a call. We look at how you win jobs now, show you the sample designs and tell you plainly whether the plan suits your business. No obligation, and no charge for the call.
A$249 a month, A$499 one-off setup, GST may apply, 12-month minimum term.
After you book: a call, then a content checklist if you go ahead. See pricing