Websites for small builders who do renovations
Small builders often run on word of mouth until a quiet month arrives. A site that shows the renovation work you want more of turns referrals into a steady pipeline.
Who your website is talking to
When a friend recommends you, plenty of people look you up before they call. The site does not have to win the job on its own. It has to confirm the recommendation and make it easy to take the next step.
- Referrals checking you out
- Confirmation you are real, licensed and have done work like theirs, then a simple way to get in touch.
- Owners with a mixed scope
- Someone who can take on a kitchen, a bathroom and some structural work in one job, without a separate builder for each.
- Insurance and repair work clients
- A builder who understands reinstatement after water damage, and will explain the process in plain language.
- Local businesses and landlords
- Reliable small works: a staff kitchen, an accessible bathroom, a shopfront refresh.
What the site must show
Five things we build into every site for small builders doing renovations, because these are what your buyers look for.
-
The work you want more of
If renovations pay better than decks, lead with renovations. Your site should steer enquiries toward the jobs that suit your crew and your margins.
-
Licence and insurance details, done properly
Builders carry more licence and advertising obligations than most trades, and some states set out what advertising must include. Show the right details on every page.
-
Structural work you can take on
Wall removals, extensions and underpinning are the jobs a specialist kitchen or bathroom renovator can’t do. Saying so wins the mixed-scope client.
-
A short, honest about page
Who is on site, who manages the job, and how long you have held your licence if you want to say. Referral clients read it closely.
-
Clear “not a fit” signals
Minimum job size, regions you don’t travel to, and work you don’t do. Fewer enquiries you can’t use means less time on the phone.
A sample page structure
Small builders rarely need many pages. Six well-written pages that match how you really work beat a large site you never update.
This is a starting point, not a fixed template. On the first call we adjust it to the work you want more of and the places you work.
- Home Renovation builder in your region, three project types, licence line and the enquiry button.
- Renovations The mix of work you do, with the structural capability explained.
- Kitchens and bathrooms
- Structural changes and extensions
- Repair and reinstatement work
- Projects Finished work, with the scope for each.
- Project pages
- How we work Quoting, contracts, communication and handover.
- About, licences and insurance The people and credentials.
- Contact The form, your service area and what makes a job a good fit.
Common mistakes on these sites
A site that says “all building work”
Listing every kind of job makes you look like everyone else and invites enquiries for work you would rather pass on.
No licence number anywhere
Referral clients look for it, and some states require it in advertising. It costs nothing to show it in the footer of every page.
A Facebook page as the only proof
Social posts are good for work in progress, but they are hard to scan for a buyer checking whether you do bathrooms in their suburb.
Questions from small builders doing renovations
I get most work from referrals. Why pay for a website?
Referrals usually look you up before they call. The site confirms the recommendation, shows you do their kind of job and makes contact easy. It supports word of mouth rather than replacing it.
Can the site say which jobs I don’t take on?
Yes, and we recommend it. A short “good fit” section on the contact page reduces enquiries you would have to turn down.
I do some new builds too. Can they go on the site?
Yes. The site can carry any work you do. This plan is designed around renovation businesses, so renovations would usually lead unless you tell us otherwise.
See what your renovation business site would look like
Book a call. We look at how you win jobs now, show you the sample designs and tell you plainly whether the plan suits your business. No obligation, and no charge for the call.
A$249 a month, A$499 one-off setup, GST may apply, 12-month minimum term.
After you book: a call, then a content checklist if you go ahead. See pricing