Websites for cabinet makers and joiners
Joinery workshops sell to two very different buyers: homeowners who want one beautiful room, and builders who want reliable supply. One site can serve both, if it keeps them apart.
Who your website is talking to
Your homeowner customers judge craft and finish. Your trade customers judge lead times, drawings and communication. Mixing both on one page leaves each group unsure the site is for them.
- Homeowners wanting custom kitchens or wardrobes
- Photos of finished pieces up close, the materials on offer and a feel for what custom costs compared with flat-pack.
- Builders and renovators
- A trade page that explains how you take drawings, confirm measurements and schedule installs.
- Interior designers
- Proof you can build detailed, unusual designs and work with their specifications and finishes.
- Small commercial clients
- Reception desks, cafe counters and office fit-out joinery, with evidence you can work to a program.
What the site must show
Five things we build into every site for cabinet makers and joiners, because these are what your buyers look for.
-
Separate paths for homeowners and trade
A clear split in the navigation, so a builder never has to read about colour consults and a homeowner never lands on supply terms.
-
The workshop and how things are made
Your machinery, the board and veneer ranges you use, edge finishes and hardware. Craft buyers want to see where the work happens.
-
Detail photos, not just rooms
Joins, edges, drawer runners, integrated handles. Close-ups show the quality a wide room shot hides.
-
Beyond kitchens
Wardrobes, vanities, entertainment units, study nooks and laundry joinery each get their own section, because each is searched for separately.
-
A trade enquiry option that accepts plans
Builders want to send drawings and dates. A dedicated trade enquiry path means those requests reach you ready to price.
A sample page structure
If most of your work is trade, the builders page leads and the homeowner pages sit behind it. The structure follows your business, not a template.
This is a starting point, not a fixed template. On the first call we adjust it to the work you want more of and the places you work.
- Home Two clear doors: for homeowners, and for builders and designers.
- For homeowners What you make and how a custom job runs.
- Kitchens
- Wardrobes and walk-in robes
- Vanities and laundries
- Entertainment and study joinery
- For builders and designers Drawings, measure, lead time conversation, delivery and install.
- Materials and finishes Board ranges, veneers, edges and hardware you use.
- The workshop Photos and a plain account of how pieces are made.
- Projects Finished work with close-up detail shots.
- Project pages
- Enquire Homeowner and trade options on one page.
Common mistakes on these sites
Supplier catalogue images
Board and hardware suppliers’ photos show the product, not your joinery. Use them sparingly and label them, and lead with your own work.
No trade information at all
Builders often find a joiner through a search and a quick look at the site. If there is nothing for them, they call someone who has a trade page.
Wide shots only
A whole kitchen from the doorway hides the quality of the joinery. Add close-ups of the work that took the most skill.
Questions from cabinet makers and joiners
Most of my work is for builders. Do I still need homeowner pages?
Only if you want homeowner work. If trade is your business, the site leads with a builders and designers page, and homeowner pages can be small or left out.
Can builders send plans through the site?
We set up a trade enquiry option in the form tool that suits drawings and dates. File upload is one of the options we configure with you when the form is built.
Can I show supplier ranges on the materials page?
Yes, as long as you have the right to use the images and names. Most suppliers publish rules for trade customers. We keep your own finished work as the main imagery.
See what your renovation business site would look like
Book a call. We look at how you win jobs now, show you the sample designs and tell you plainly whether the plan suits your business. No obligation, and no charge for the call.
A$249 a month, A$499 one-off setup, GST may apply, 12-month minimum term.
After you book: a call, then a content checklist if you go ahead. See pricing